The growth and benefits of Adelaide’s seaside tourism gem
By Amanda Scali

17/10/2023 8:53pm

The growth and benefits of Adelaide’s seaside tourism gem

Picturesque Glenelg has witnessed a remarkable surge in tourism in recent years. With stunning beaches, vibrant Jetty Road, and an array of family-friendly attractions, the area makes a coveted destination for both locals and visitors.

Factors driving the growth of local tourism.

With a focus on enhancing the foreshore, updating the infrastructure and introducing innovative attractions, the State Government and the Holdfast Bay Council have transformed the area into an even more appealing destination for visitors. These improvements have not only heightened the area's natural beauty but also improved accessibility, creating a more inviting environment for tourists.

The escalating popularity of domestic travel is another contributing factor. In recent years, more Australians have opted to explore their own backyard, and Glenelg has become a darling destination for domestic tourists to Adelaide. This rise in popularity can be attributed to factors like affordability, accessibility, and the wide range of attractions, facilities and accommodation options available, making it an ideal vacation spot for local and international visitors.

Major attractions and local events.

The charm of Glenelg extends beyond their stunning beaches. Some of the major attractions and local events that draw hordes of visitors to the seaside suburb year-round include:

Glenelg Beach: Surely Adelaide’s most iconic beach! Glenelg offers pristine shores, ideal for swimming, sunbathing, and water sports. Its pristine waters and golden sands make it a must-visit spot in summer for beach enthusiasts.

Jetty Road: The vibrant Jetty Road is a bustling shopping and dining precinct. Here, visitors can explore a diverse range of shops, savour culinary delights at restaurants, and enjoy the ambience of charming cafes. It is also a major shopping destination in its own right, with many high-profile retailers part of this iconic strip.

Bay Discovery Centre: For a deep dive into the history, culture, and environment of the Glenelg area, the Bay Discovery Centre is an interactive museum that tells the story of this region. It offers valuable insights into the heritage and essence of the area.

The Glenelg Ferris Wheel: A 35-meter-tall Ferris Wheel offering stunning views of Glenelg Beach, the Adelaide Hills, and the city skyline.

The Beachhouse: A fun, indoor amusement park with a variety of rides and attractions, including water slides, mini golf, bumper cars, and an arcade.

Moseley Square: A popular public square located between Jetty Road and Glenelg Beach. It is a vibrant hub of activity, with a variety of restaurants, pubs, cafés, and shops, as well as a tram terminus and a water play area for children.

Additionally, local events in the Glenelg area have also played a pivotal role in drawing crowds to Adelaide’s most popular seaside suburb. Some major local events include:

•     Glenelg Jazz Festival (October)

•     Sea to Shore Glenelg Seafood Festival (October 28)

•     Glenelg Film Festival (October 30)

•     SummerSalt Music Festival (November 18)

•     The Moseley Beach Club — pop-up bar and restaurant (December to April)

•     Bay Sheffield Carnival (December 27-28)

•     Half-court ‘3on3’ basketball tournaments (December 30 and January 6)

•     New Year’s Eve celebration (December 31)

•     Sunset Markets (every Sunday from November 26-March 26)

•     Summer Movies in the Park (January 26)

•     Foreshore Fiesta (January 28)

•     Glenelg Beach Volleyball Championships (March 25-26)

•     Glenelg Winter Arts Festival (July 6-23)

Benefits of local tourism growth.

The surge in local tourism has brought about a plethora of benefits for the local economy. Firstly, the tourism industry supports a substantial number of jobs in the area, providing livelihoods for countless individuals. Additionally, the industry generates millions of dollars in revenue annually, contributing significantly to the region’s economic prosperity.

Beyond the financial advantages, the growth of local tourism also has numerous social benefits. Tourism serves as a catalyst for the promotion of the Glenelg area, shedding light on its cultural and historical significance. It brings people together, fostering a sense of community and pride among residents. As visitors engage with the local culture, the area’s heritage becomes more deeply ingrained in the collective consciousness.

Moreover, the growth of local tourism bolsters the vitality of local businesses and helps create an influx of new businesses ranging from restaurants and cafés to hotels and retail stores. These businesses experience a surge in patronage, leading to increased revenue and an overall thriving local economy.

McGrath Real Estate is a shining example of a local business that recognises the symbiotic relationship between tourism and the community. Our professionals are steadfast advocates for local tourism in the area. We acknowledge tourism's pivotal role in bolstering the local economy and supporting the prosperity of local businesses. The team supports local events and attractions, reinforcing its commitment to the community. And we’re always ready to provide clients with information and recommendations on events and activities in our area.

Phone our office on 8350 4200, or drop into 42 Brighton Road, Glenelg.